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Lot # 227 (of 873)   < Previous Lot | Next Lot >

1964 Yoo-Hoo New York Yankees Counter Display

Starting Bid - $500.00, Sold For - $1,380.00

Extremely rare cardboard Yoo-Hoo counter display (14.5 x 17.5 inches) with standup easel reverse features portraits of Yankees Yogi Berra, Mickey Mantle, Moose Skowron (in Washington Senators hat), Joe Pepitone, Tom Tresh, Bobby Richardson, and Whitey Ford, each enjoying a delicious Yoo-Hoo Chocolate Drink. In the mid-1990s, a very few of these display counter signs turned up (fewer than ten). This pristine example is one of the few from the find. Yoo-Hoo has long had a close association with the Yankees, with both Berra and Mantle being early investors in the business. The piece most likely dates from exactly 1964, as this was the only year in which longtime Yankee first baseman Moose Skowron played for the Senators. The counter display has been professionally framed (16.5 x 19.5 inches total dimensions) and is in pristine condition. A seldom seen point-of-sale advertising gem from the 1960s heyday of both the Yankees and Yoo-Hoo. Near Mint condition. Reserve $500. Estimate $1,000/$1,500. SOLD FOR $1,380.00


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